Types of Studies

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MISI performs a wide range of studies based on client needs that include:

• Awareness, usage and attitude studies

• Brand equity studies

• Business-to-business research

• Claims substantiation

• Concept, copy, and commercial testing

• Concept optimization

• Corporate image studies

• Customer satisfaction studies

• Direct marketing campaign evaluations

• Employee attitude studies

• Idea generation

• Logo/name tests

• National probability market studies, including market segmentation

• Portfolio testing

• Price sensitivity

• Problem detection

• Product and package evaluation

• Promotion evaluation

• Sensory research, including fragrance and taste testing

• Spokesperson testing

• Test market simulations

• Tracking studies

• Volumetric Forecasting

With more than 40 years in the industry, MISI is waiting to serve you.

Call Us Toll Free 1.800.378.7754

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