Types of Studies

MISI performs a wide range of studies based on client needs that include:

Awareness, usage and attitude studies

Brand equity studies

Business-to-business research

Claims substantiation

Concept, copy, and commercial testing

Concept optimization

Corporate image studies

Customer satisfaction studies

DTC campaign evaluations

Employee attitude studies

Idea generation

National probability market studies, including market segmentation

Portfolio testing

Price sensitivity

Problem detection

Product, name, and package evaluation

Promotion evaluation

Sensory research, including fragrance and taste testing

Spokesperson testing

Test market simulations

Tracking studies

Volumetric Forecasting