How We Gather Information

Having conducted literally thousands of research studies over the past three decades, MISI excels in the design and execution of quantitative and qualitative research.

We maintain full-time, in-house field, coding, and data-processing departments to ensure maximum control of every project.

We utilize a broad range of methodologies to gather the richest, most comprehensive market data.

We employ on premises WATS interviews to guarantee high levels of data accuracy and rapid turn-around.

We exploit Internet survey techniques to their full potential, drawing on a wide range of panelists.

We structure truly unbiased questionnaires to maintain accuracy — and anticipate potential problems before they occur.