Fluent in International Research

Consumer perceptions and research resources vary widely from country to country. Translation issues impact the accuracy of questionnaires. Research tools as common as the five-point scale assume vastly different values from one culture to another.

MISI has successfully managed all of these issues.

By creating international guidelines and coding frame-works, MISI has successfully advised foreign-based clients on U.S. markets — as well as coordinated complex studies executed in Canada, Europe, South America, and Southeast Asia.