Fluent in International Research


International research presents unique logistical and technical challenges. Consumer perceptions and research resources vary widely from country to country. Translation issues impact the accuracy of questionnaires. Research tools as common as the five-point scale assume vastly different values from one culture to another.

MISI has successfully managed all of these issues.

By creating international guidelines and coding frame-works, MISI has successfully advised foreign-based clients on U.S. markets — as well as coordinated complex studies executed in Canada, Europe, South America, and Southeast Asia.

With more than 40 years in the industry, MISI is waiting to serve you.

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