How We Analyze Information

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Because information is only as valuable as our ability to interpret it, MISI employs a sophisticated array of analytic tools where appropriate to extract the maximum worth from all of our market data.

• We use clustering techniques — including market segmentation and directed segmentation — to separate consumers into highly analyzable subgroups.

• We employ modeling techniques — such as conjoint analysis, discrete choice models, and product concept optimization — to optimize and forecast potential share preference.

• We apply perceptual mapping techniques — based upon correspondence analysis — to graphically represent the relationship among a wide array of variables to each other, and to the brand or concepts being investigated.

With more than 40 years in the industry, MISI is waiting to serve you.

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