Analytic Capabilities

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Some of the most frequently requested analytic techniques MISI uses include:

• Cluster analysis

• Conjoint analysis

• Derived importance

• Directed segmentation

• Discrete choice analysis

• Discriminant function analysis

• Factor analysis

• Market segmentation

• Max diff

• Perceptual mapping

• Product concept optimization

• Quadrant analysis

• Regression/Correlation analysis

• Simulation modeling

• TURF

• Van Westendorp Pricing Curves

With more than 40 years in the industry, MISI is waiting to serve you.

Call Us Toll Free 1.800.378.7754

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